With expertise in product marketing, developing effective messaging, and lead generation, I've got a proven track record for helping the organizations that I work with meet their objectives. A few things I've done for clients include:
* Worked with Imprivata, a healthcare security IT company, on product marketing initiatives including content development and localization of marketing materials for Imprivata's single sign-on (SSO) and authentication management software products. Examples of my work can be seen on the corporate website that was translated and published into Dutch, French, German, and British English.
* Running marketing programs for Viridity Software (acquired by Schneider Electric) that educated prospects and customers on the benefits of data center information management (DCIM) while generating leads for sales. I also developed content that was utilized across the website, blog, webinars, e-newsletters, white papers, ebooks, and social networks.
* Took an idealab! startup, Newbury Networks (acquired by Juniper Networks), out of stealth mode in time for the company unveiling at a major industry event. I was the marketing person who launched the company by creating the first website, handling all PR activities, and developing the initial marketing communications materials.
* Rebranded analyst firm, The Yankee Group, (acquired by 451 Group) as part of the team that completely redesigned all marketing collateral from the website to the corporate brochure.
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Product Marketing, Product Launches, Content Development, Lead Generation, and Partner Marketing