With expertise in product marketing, developing effective messaging, and leveraging online marketing, I've got a proven track record for helping the organizations that I work with meet their objectives. A few things I've done for clients include:
* Running marketing programs for Viridity Software (now part of Schneider Electric) that educated prospects and customers on the benefits of data center information management while generating leads for sales. I also developed content that was utilized across the website, blog, webinars, e-newsletters, white papers, ebooks, and social networks.
* Took an idealab! company, Newbury Networks (now part of Trapeze Networks), out of stealth mode in time for the company unveiling at a major industry event. I was the marketing person who launched the company by creating the first website, handling all PR activities, and developing the initial marketing communications materials.
* Rebranded analyst firm, The Yankee Group, as part of the team that completely redesigned all marketing collateral from the website to the corporate brochure.
* Building software products for Dragon Systems (now Nuance) with AOL and Intel based on customer research and in-market testing. Targeted at the consumer market, we were able to sell over one million units of an entry-level speech recognition product through one channel.
How can I help you?
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